Here are seven ways you can boost interaction on Facebook:
1. Live Video
Live video streams will make your followers feel like they are a part of what is going on even if they aren’t physically there. Whether you are hosting a special event, having players stream before and after a game, or just sharing a quick update, live video is a fun way to share content. It is also beneficial because the videos can be seen after the live stream has finished.
Did you know that HESN live streamed this year’s Tumblers Classic at Tumblers Gymnastics Centre? Click here to see some of the footage.
A fan takeover can be a great way to get people excited about your team’s Facebook page. Offer one of your loyal fans the chance to temporarily become an admin of your page. This will allow them to post content as the team. You could let your followers know that this opportunity is coming up and let them submit ideas of the type of content they would be posting.
3. Scavenger Hunt
A scavenger hunt can be used to boost interaction for your team. Post clues online and give your followers a chance to win a prize. Consider having a brainstorming session with your team to think of ideas for prizes, some examples could be branded team merchandise, VIP seat tickets or food vouchers for your next game.
4. Fan Feature
At your next game have someone interview one of your fans, then post a fan feature about them. Ask the fan for their name, what they do, how long they have supported your team for and any other information you think would be interesting for people to read. This post will be a fun way for fans to feel special and it will also generate hype around who the next featured fan will be.
Posting behind-the-scenes photos and videos make fans feel like they are really a part of the team. This could even be done in the form of a live stream. A great time to post would be if your team is doing a fundraising event or any type of charity work. You could also post behind-the-scenes content during practices or games.
Contests are a great way to get a lot of interaction. Think about what kind of interaction you want, for example, more shares, more comments, more likes, and use that as your qualifier for the contest. If you wanted more shares, ask people to share a certain post in a chance to win a fun prize. You can even combine qualifiers to get even more interaction. For example, share this post and tag two friends for your chance to win.
7. Ask Questions
Asking followers for advice or their opinion is a great way to get followers to interact with your Facebook page. People love to share their opinions with others so adding a question to your post will make it more likely that they will comment.
You can also ask people to tag their friends and family. This will lead to more people seeing your posts. Check out this Facebook post from NCAFA.
Have you tried any of these techniques to boost engagement on your Facebook page? Tell us about your experience in the comments below.